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Known for his work in numerous films and television programs such as Red Oaks and The Listener, Ennis Esmer was one of the many public figures to lend support to our initial I Don’t Flush campaign targeting waste pharmaceuticals. For the 2016 campaign, Ennis returns as the narrator of the newest public service announcements, which remind Canadians that personal care products should not be flushed down the toilets.

We are grateful for Ennis’ continued support and dedication to the I Don’t Flush campaign and for constantly reminding us all:

“There are only 3 things you should flush! Number 1: Number 1! Number 2: Number 2! Number 3: Toilet paper!”

Thank you for making us laugh and showing us the way Ennis!

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Over the length of the conference held in Chicago, 28 videos were vying for top prize, ranging in categories from technical and student-developed, to utility management and public outreach. IKE presenters were selected through a rigorous “IKEstract” process, similar to that used for the selection of papers at the conference.

At WEFTEC, IKEs competed for the audience’s attention to receive the Viewer’s Choice Award. We were so pleased to have been selected as “Best Overall” as well as “Viewer’s Choice” winner for this fun and cheeky campaign!

Check out the video here!

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Others that have been honoured with this designation include websites for the states of Illinois, Indiana, Michigan, New York and Wisconsin; the U.S. EPA-Great Lakes National Program Office; New York State’s Seaway Trail; the St. Lawrence Seaway; and many more. See www.great-lakes.net/news/sitemont.html for more information.

A Great Lakes Commission project, the Great Lakes Information Network (GLIN) is an online gateway to the Great Lakes region. GLIN’s data and services cover the environment, economy, tourism, education, maps, demographics and more. Launched in 1993, GLIN is growing and currently averaging more than 4.5 million hits per month. Visit GLIN at www.great-lakes.net to learn more!

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The Ontario Clean Water Agency (OCWA) and The Clean Water Foundation (CWF) – in conjunction with York Region, the Region of Peel and the Health Product Stewardship Association – launched the ‘I don’t flush’ public awareness campaign on June 7 at the Windfall Ecology Festival in Newmarket. To celebrate the launch, OCWA and CWF were joined by TVO’s The Water Brothers who snapped photos with festival attendees throughout the day.

This campaign is based on the already established A Prescription for Clean Water program that encourages Ontarians to return unwanted and unused pharmaceuticals back to the pharmacies where they can be properly disposed of.

Festival attendees listen as TVO’s The Water Brothers take the stage. Photo credit Tomitheos.

Tyler and Alex Mifflin talk water for the launch of ‘I don’t flush’. Photo credit Tomitheos.

The Water Brothers, OCWA and CWF celebrate the launch of the ‘I don’t flush’ campaign. Photo credit Tomitheos.

CWF staff help pharmacist, Mina Bashta from Skycare Pharmacy in Newmarket, educate attendees on the proper disposal of pharmaceuticals.

The Water Brothers get even the youngest members of the audience involved.

A festival attendee gets her questions answered by Amy Lane from OCWA. Photo credit Tomitheos.

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OCWA and CWF Announce New Public Awareness Campaign ‘I don’t flush’ at Windfall Ecology Festival

The Ontario Clean Water Agency (OCWA) and The Clean Water Foundation (CWF) – in conjunction with York Region, the Region of Peel and the Health Product Stewardship Association – are excited to announce the launch of a new public awareness campaign based on the already established A Prescription for Clean Water program that encourages Ontarians to return unwanted and unused pharmaceuticals back to the pharmacies where they can be properly disposed of.

On Saturday, June 7 OCWA and CWF are announcing the launch of the I Don’t Flush campaign at the Windfall Ecology Festival in York Region. The announcement will feature a guest appearance by TVO’s The Water Brothers as well as a chance for event goers to have their photos snapped with the duo. Look out for the public service announcements to start airing in the fall.

When: Saturday, June 7, 2014 – 1:15 p.m.

Where: Windfall Ecology Festival, Fairy Lake, Newmarket

Please contact Katherine Wood (kwood@ocwa.com) for more information.

About OCWA

The Ontario Clean Water Agency (OCWA) is a provincial agency that operates and maintains over 800 municipal water and wastewater facilities and a number of private sector water treatment sites—more than any other operator in Canada. OCWA is piloting innovative technologies at several facilities to conserve energy, increase capacity and reduce operating costs. In addition to its operations role, the agency supports water-related construction, operations, facilities management and regulatory compliance through consulting, training, project engineering and data capture and analysis services. OCWA has strategic partnerships with other global water organizations and continues to explore new business opportunities within and outside of Canada. Visit www.ocwa.com for more information

About the Clean Water Foundation

The Clean Water Foundation is a Canadian non-profit organization dedicated to engaging individuals in actions that preserve, protect and improve our water. We work in partnership with public, private and charitable interests to create policies and programs that encourage water friendly behaviors.

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